Building a Scalable Design System for Prairiefire Coffee
From scrappy startup to 12 locations — creating a design system that scales with the brand without losing its soul.
Client: Prairiefire Coffee
Role: Technical Director
Year: 2024
Design SystemsTailwind CSSComponent LibraryShopify
Prairiefire had grown from one coffee cart to a dozen locations, but their digital presence was a patchwork of one-off pages and inconsistent branding. We built a unified design system and component library that works across their marketing site, Shopify store, and internal tools.
For the first time, everything feels like it belongs together. Our website, our store, our menus — it all speaks the same language now.
— Marcus Webb, Founder