Redesigning the Digital Experience for Midwest Heritage Bank
A ground-up rethink of how a 90-year-old bank serves customers online — balancing trust, accessibility, and modern design.
Midwest Heritage Bank had been running the same website since 2017. It worked, technically — but it was slow, inaccessible, and didn't reflect the warmth their branches were known for. We rebuilt it from scratch with a modular WordPress theme, hitting WCAG AA across every page while cutting load times by 60%.
We wanted something that felt as welcoming as walking into our lobby. Eric's team delivered exactly that.
— Sarah Chen, VP of Marketing
The build centered on a flexible module system — 14 content blocks that the marketing team could remix without developer help. Every module was tested against screen readers and keyboard navigation before it shipped. We also implemented a custom rate calculator that drove a 40% increase in mortgage pre-qualification leads.