The Claude Automation Pipeline That Runs This Site
How I built a content pipeline where I drop markdown and images, and Claude handles module selection, SEO, alt text, and publishing — in under 3 minutes.
I got tired of the publishing friction. Write content, manually create Sanity documents, pick modules, write meta descriptions, generate OG images, upload assets, set alt text. Every post took 30 minutes of busywork after the writing was done. So I automated all of it.
The pipeline is straightforward: I write in markdown with YAML frontmatter. Claude reads the content and picks the right Sanity modules — intro blocks, pull quotes, callouts, image layouts. It generates SEO metadata, writes alt text for every image, creates semantic tags for search, and publishes the structured document to Sanity. The whole thing runs as a single CLI command.
The best automation removes friction without removing control. I can override anything Claude suggests — but I rarely need to.